5 Copywriting Mistakes That Cost Your Business Cash: #1 Not Knowing The Product

Poor copywriting has the potential to drive away business and potential clients, customers and partners. One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate a message through clear and effective copy.

To help you capitalize on opportunities, rather than missing out on them, author and seasoned copywriter Debra Jason of The Write Direction presents a series on the five copywriting mistakes that cost a business money and how you can avoid them.