Mark Schaefer is one of the most influential marketing gurus around right now, and recently he joined me during my podcast to talk about a topic that he’s made famous.
Our topic was centered around content shock, a term coined by Mark over three years ago. People thought he was crazy when he first started talking about it, but they’re running en masse to buy up his books on the topic these days.
Have you tried everything possible to increase your client base and sales but couldn’t succeed? It is obvious you are still using old-fashion marketing techniques. The truth is marketing has gone past that level.
Liston is a conversion optimization and copywriting guru, and he loves to teach businesses how to sell more effectively. Here are his best copywriting practices that convert for landing pages, emails, and ads.
Checkout the talk with Andy about conversion optimization and I wanted to share his tips with you. Believe me – put these tips into practice and you’ll start to see improvements in your conversion rates.
Effective email marketing is all about relevance for your customers and efficiency for your business. Finding what works for your audience takes time, but with these foundations in place, you will be well on your way to a winning strategy.
Chuck Hester is a sought-after LinkedIn expert for media relations and professional branding with over 16,000 direct connections. Here are Chuck’s tips on how to create an effective LinkedIn strategy for B2B marketing.
Omnichannel marketing is one of those business-y buzz words that seem to never get explained properly. But luckily, Ann Handley, best-selling author and marketing extraordinaire, answered some questions and provided examples. That isn’t her only topic of discussion. She also talks about her big-picture ideas and describes how she specifically likes to utilize technology.
I talked recently talked with John Paul Aguiar about why businesses need blogs, and how to set them up. John Paul is a blogger and entrepreneur, and has dedicated himself to helping other bloggers, entrepreneurs, and small business owners learn how to use blogging and social media smarter.
What should your marketing strategy be if want to sell your product to another company? For a number of years, the focus was on B2B marketing or business-to-business marketing. The goal was to appeal to the needs of the business.
This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. When we last spoke, we were talking about the ability to leverage content communities, and I would like for you to talk a little bit about executing this strategy.
Recently, I interviewed Mitch Joel to talk virtual and augmented reality. I’ve followed Mitch for years, and with a bio like this, who wouldn’t be excited to have the chance to learn about such cutting edge topics from him? Here are the highlights from our conversation:
Times have changed in a way where technology has paved the way for many opportunities to take place to benefit people like you. With these opportunities, however, comes the opportunities for crimes to be committed more easily by organized syndicates all over the world.
This is why a lot of websites include email privacy settings to help their users with a secure email service, especially since not everyone knows how secure an email attachment is once they send or receive one.
If you are a running a business in Austin that is exclusively on an online and digital platform, you will definitely want to drive more traffic to your online store and in turn, generate more sales and profits.