Ten things you should know before digging into Instagram Marketing

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Instagram was launched in 2010, and since then, it has taken the social media world by storm. A regular user of Instagram may have intimately experienced the growth of this social media platform from a simple photo-sharing app to one of the most prominent social media platform. Since Instagram has grown into a powerful platform and now it is more than just a photo-sharing app. If you are looking to boost up your Instagram marketing, then it will be better to know about some Instagram marketing tips. A lot of people and businesses are moving into Instagram and growing like the biggest social media platform, Facebook. If you are willing to show your product in front of millions of people, then you need to focus on social media networking rather than SEO.

A social media enthusiast and senior SMO services expert at Tangensys said - there are more than 500 million people across the world are using Instagram every day and use it for sharing content. You can sell your products by posting photographs, videos, or sharing stories. In case you are a novice in designing and creating content, you can easily display some beautiful stories for the audience. But before digging into Instagram marketing, you must know some essential things that will help you to grow your business in Instagram. What are those? Let's check it out.

Switch to a business account

The main thing you must know and execute is to switch your regular Instagram account to a business account. It's quite an easy job to turn a regular account into a business account. Just go to your settings and click on the "Switch to Business Profile" to get the job done. There are so many benefits of having a business profile. For example, followers can quickly get in touch with you by just clicking the contact button right from your Instagram page. A business account always lets you create and circulate Instagram ads without using Facebook's advertising tools. You can also use Instagram analytics tools named insight, which provides all the stats about the impression and reaches of your post.

Always try to use free Instagram tools

The Instagram business account is not more different from the Facebook business account. By using the analytics tools of Instagram, you will get to see impressions, data engagement, and many more. You will also be able to get so much information about the follower like their age, gender, location, and activity. These tools are free to use because you can use them to realize precisely how users are interacting with your posted content, the more you can understand about this fact, the better you can arrange your post to improve attention.

Post some teaser of your product to attract people

Instagram may be the best place to promote your product, and you will be able to boost the promotion by posting a teaser of the product. And if you could do that well enough, then more and more customers will attract towards your product. When you post a treasure of any product that people are interested in, you don't have to do anything to let them purchase your product they will automatically buy it. If not, then at least they will like and comment on your product or share it with a friend.

Creating sponsored ads

Instagram ads have become a crucial part of increasing marketing, the best part of creating sponsored ads is you can control precisely how much you have to spend on them by establishing an ad budget. You can showcase one or more sponsored ads by using the carousel feature. For sponsoring ads, you have to select an engaging content while also disputing to the target demographic, in front of whom you want to post the ad. Try to run several posts to different customers simultaneously for engaging more. Remember, there are several forms of sponsored ads to post photos, stories, videos, and carousel, etc.

Use Instagram stories for advertising the product

If you want to boost up your marketing, then Instagram stories are there to help you. Instagram stories are slightly different from a regular post because they are in the slideshow format and live only for 24 hours, but it can be saved to any of your devices to use it later. The benefit of using Instagram stories for marketing purpose is it displays at the top of the follower timelines where users can see your story. Instagram stories can only be viewed through the mobile Instagram app, and you can't send any Instagram Stories as a direct message.

Make any influencer as a partner

Do you want to obtain a conceivable buyer on Instagram? Then probably an influencer can help you to do this job quickly because they have already composed an audience with a vast number of followers. People are buying those products more, what they see in their feed from the influencer they follow and they trust them. The thing you have to do is to try and identify a few influencers that have an audience that is appropriate for your product or services.

Make a collection of the user-submitted images

There is a simple method to create great content for your Instagram page without doing any hard work, and that is through user-submitted photos. Since you already have an audience of hundreds or maybe thousand to generate useful content for you. You might be thinking about how to do it? It's so simple, indeed. Just let them know that you are going to tag them in your post, then they will have a reason to post user-generated content on a steady purpose.

Make an engaging branded hashtag

If you are facing any problem in creating instant engagement, then, a branded hashtag is a great way to overcome this problem. Customers can use your tag to post user-generated content that allows any user to search through all posts communicating to your product. It also allows you to search easily using images that you might want to assess posting again on your page. And if you already have any famous brand slogan or phrase, use it as your hashtag.

Try to post at the perfect time and prevent over-posting

Over-posting on Instagram may decrease the number of your followers. If they only get to see only your post on their feed then, there is a strong possibility of following you. All you have to do is to post consistently so that they won't get irritated from your post and you stay in their news feed regularly.

Be sure to track the perfect metrics

You will not be able to boost your Instagram marketing performance unless you know how your post and page are performing. When you get the perfect result, then only you will get to know precisely what is working and what's not.

Conclusion

There you have ten important tips to know before digging into an Instagram marketing, and I am quite sure that following these steps can help you a lot in boosting your Instagram marketing. Finally, I want to say that Instagram is a massive platform for marketing and if you're going to put your feet in this field


Author Bio: Manish Kumar is a digital marketer by profession and an avid blogger in free time. Currently, he is working with a digital marketing agency- Tangensys. In his 6 years digital marketing career, he had helped many brands to grow digitally.

E-commerce Marketing: Build a Successful E-commerce Business Using Social Media

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Social media has taken over the business world. With all businesses now having their own social media accounts, taking advantage of the audience reach that Facebook, Twitter, Instagram and LinkedIn has throughout the world. With this in mind, it only makes sense for businesses, no matter how big or small they may be, to dive into the social media world to promote their brand. This is especially true for e-commerce businesses.

Whether you are a college student making money online or a seasoned businessperson who have decided to take on the challenge of technological advancement, there are a number of things that you should know about in terms of e-commerce and social media marketing.

Why is social media important for e-commerce?

It is projected that by 2020, 90% of businesses will be using a social media platform to connect with their consumers. At the same time, data shows that customers tend to spend 20-40% more for companies who interact with customers through social media. This proves that social media interactions can help increase traffic towards your business and help you create a good reputation for your brand.

How do you drive traffic from social media?

The social media is the perfect place to build three important things for businesses:

  • connections

  • relationships

  • engagements

By connecting and interacting with your customers, you get to create a positive brand reputation and provide your consumers with a venue for them to express their opinion about your products and services. By providing your customers with a positive experience, you get to foster better relationships with your consumers, receive recommendations and drive sales towards your business.

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Tactics for eCommerce Social Media

There are a variety of ways for business owners and social media managers to drive traffic towards their brand. No matter what products or services you are offering, it’s still important that you have a better grasp of how social media works and how to take advantage of it.

1. Position Yourself Uniquely

What particular aspect of your business differentiates you from your competitors. One thing that you have to understand is because social media is a great way to reach out to more people, you will not be the only one promoting their brand online. So to stay ahead of the game and to really make a mark in your industry, you should decide what you want to be for your consumers and use that idea when you create a compelling brand story. Your aim here is to improve the customer experience and promote a positive brand that people will remember.

2. Increasing Friends and Followers

Followers are more than just numbers. Yes, the algorithm of some social media platforms does look into the number of your followers and subscribers, but more than that, your followers can actually be your most loyal fans and customers who will do everything to share their happiness towards your brand and recommend you to as many people as possible. To be able to gain more followers, you should create a content that will help you promote your brand, reach more audiences and rise above your competitors. You might also want to ride the trend of automating your Instagram interactions through one of the 10 best Instagram bots of 2019.

3. Promotional Posts

First of all, you need to understand that promo posts are aimed towards your prospective customers. You should keep in mind that the promotional post you will be making should be geared towards gathering more followers and potential clients. Thus, you need to make your posts more relatable to the public, depending on what your brand is all about.

4. Live Streaming Videos

Live broadcasts can help enhance and maximize your direct communications with your customers, followers and community partners. Live streaming an event gives you the opportunity to reach out and interact with more people across the world. Live streams also take less time to produce and this gives you and your customers the opportunity to share your thoughts about your brand and everything in between.

5. Instant Messaging

The great thing about your business having a social media channel is that it also provides you and your customers with a means of communication. Be it for customer support, inquiries, complaints, etc., taking advantage of the instant messaging app is a great means for you to maintain better relationships and interactions with your followers.

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6. Facebook and Instagram Stories

Another means of improving your interactions with followers and gaining more potential customers is by using the Instagram Stories bar. This feature allows users to post a content that will remain live for 24 hours and will disappear thereafter.

Many social media managers and brands are taking advantage of this feature to post live and timely updates about any particular event or interesting story that they would like to share with their followers. This can also help increase your one-on-one communications with customers as any interaction they do on any Story that you post, you will get a direct message from them.

7. In-app Purchases

The best innovation ever made available in various social media platforms is the option of buying products and making payments in-app. This feature allows e-commerce businesses to make it easy for their potential clients to place orders and purchase any product or service that they are promoting.

Among all generations, millennials have the most spending power online. They are more open to doing in-app purchases, while social media users of higher age demographics are still more comfortable with doing in-store purchases. But the good thing about the availability of social media stores is that they can also drive more customers to the stores. This means that an online store is a great way for businesses to acquire more customers.

Whether you are selling products or offering professional services, and no matter what industry you may be in, social media has proven how much of a valuable tool it can be. Whether it’s for customer relations, retention, or support, data gathering, or sales, your business can gain a lot of benefits from creating a social media account. By having a better understanding of how you can better harness the power of social media, you can start gaining more potential customers and achieving business success online.