5 Trends in Influencer Marketing that You Can’t Afford to Ignore

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Influencer marketing is here to stay. That’s hardly surprising considering that it typically delivers an ROI 11 times greater  than other, more conventional, marketing methods. What company wouldn’t want to take advantage of these numbers?

Some forms of influencer marketing have been around for a long time. But today we have the technology that makes becoming an influencer a lot easier. It also means that gaining recognition can happen at lightning speed.

Here are some of today’s trends in influencer marketing to keep your eye on.

1. Brand Ambassadors

In the past, you could have quite easily had a one-off campaign with a specific influencer to get a quick boost. Going forward, however, it’s best to work with one or two influencers on a long-term basis. Considering that  47% of buyers will only make a purchase decision if they’ve seen three to five pieces of content, it makes sense.

By turning the influencer into a brand ambassador, you’re taking the first steps to create a long-term relationship with their followers. It could also be the key to making your campaigns more authentic.

2. Authentic Campaigns

Most consumers realize that influencers want to earn money doing what they love. So, they generally expect some advertising. That said, they’re also on the lookout for fake endorsements. They want to know that the influencer truly believes in the product. Essentially, followers want to know that the influencer would use the product, whether or not they are being paid to do so.

Creating more authentic campaigns is a top priority. To make your campaigns seem more sincere, it’s important to get your influencer’s input from day one. This is an area where you’ve got to hand over some control. The influencer needs their voice to shine through in your campaigns instead of being handed a strict script to follow.

The results might be a little less polished than a professional ad campaign, but, in this instance, it’s going to work for you.

3. Fake Followers

Marketers have been cottoning onto the benefits of influencer marketing. As a result, influencers can rake in some serious money. This, in itself, has boosted the “influencer as a business” model as well. There are a lot of would-be influencers out there and a lot of people peddling courses on how to become one.

The problem with this is that there’s a real drive to take shortcuts. Most influencers are paid according to how many followers they have. The downside is that it’s possible to blur the lines here. In one study, researchers found that 24% of influencers had manipulated their numbers at one stage or another.

An influencer might, for example, join an online community designed to boost page stats. These usually work on a reciprocal basis. The community gets together to promote each other’s pages and to increase engagement. So, I’ll like your page, if you’ll like mine. I might also engage with posts on your page on the same basis.

Another issue is the outright buying of engagement. You can find a follower platform that uses bots to increase engagement. These bots can be quite intelligent – they will like a page, and then share or engage with posts over a period of time. This mimics how real users might react to posts. The influencer will pay for the number of shares and posts.

It’s something that was, up until now, difficult to detect without digging into each follower’s account. It’s becoming easier, though, as social media platforms are cracking down on fake profiles.

There are also companies tackling this issue head-on using AI. Companies like Social Chain are offering their services to audit influencers. This is a good thing for the industry because it’ll make it possible to get verified reports on followers.

Good influencers will be happy to have their statistics verified. Those using fake followers will soon get sniffed out. While it will still be possible to trick the system, it will continue to get harder and harder to do so.

4. Improvement in Measurement Tools

At present, it’s not that easy to measure the organic results of a campaign. You can see how many likes and clicks there are. But how can you measure the organic exposure you’re actually getting?

Last year, Facebook made a step in the right direction.

By allowing marketers to use first-party cookies, Facebook has made it that much easier for marketers to track their progress. Users do need to opt-in to allow marketers to use this type of cookie. If they do, though, you’ll get a whole lot of statistics to draw from.

5. The Importance of ROI

Part of the problem with influencer marketing is that it’s difficult to quantify the ROI of each campaign. But things are changing. Social media platforms are now able to calculate the ROI of each campaign if they have API access.

Reporting measures will improve as we go along. This will allow companies to calculate exactly how much financial value they’re getting for their campaigns. This, in turn, allows companies to be more effective when it comes to tailoring their campaigns. If they see that the campaign is not delivering the required results, they can tweak their content and strategy.

Final Notes

Influencer marketing is a firm favorite amongst marketers today. It’s effective because it’s seen as a recommendation from a real person who has gained the trust of their audience. This is not some far-removed celeb that lives a glitzy life.

These are real people like you and me. They have attained some sort of celebrity status, but they’ve also built a good relationship with their followers.

Taking advantage of that relationship could lead to a profitable alliance between your company and the influencer. As long as you’re willing to put in the effort upfront to find a good match, you should see some promising results. But, be sure to keep an eye out for more influencer-marketing trends to know what to avoid, and how to best optimize your strategy.

Leading Marketers Share Their Favorite Takeaway from Content Marketing World 2019

Once again, Magnificent Marketing had the pleasure of attending one of the top marketing conferences around, Content Marketing World 2019. This year was packed with information on content strategy, the role of AI in marketing, the rise of voice marketing, and SO much more. If you’re looking for a recap of the conference, check out what these top marketing influencers said was their best takeaways of Content Marketing World 2019.

5 Tried and Tested Tactics for Retaining Customers

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Even though attracting new customers is important, retaining existing ones is even more significant for your company’s growth. Research says that 40% of your revenue comes from only 8% of your customers.

Given that, it’s not surprising that the 5% customer retention rate may boost your organization’s profits by up to 95%.

Here are a few proven tactics that will help you maintain a competitive edge and increase customer retention rates.

1. Provide Exceptional Customer Support

World-class customer support is the backbone of your business success.

Today’s customers are tech-savvy. They use multiple devices and platforms to do their research, compare brands, and make buying decisions. When interacting with your brand, they will probably check your website, social media profiles, contact forms, online reviews, etc.

And, no matter where they land first, they will expect you to provide them with real-time, 24/7 customer support. Stats back me up on that. Namely, 77% of customers highlight that valuing their time is the most critical thing a brand can do to provide spotless customer service.

For starters, make sure that your support tabs are prominent on your website.

Next, encourage customers to solve problems themselves. Research says that 67% of consumers prefer self-service over connecting with a customer service representative. For example, you could create a detailed FAQ page that features your customers’ frequently asked questions. Optimize it for your top-performing keywords to make it easily findable, provide detailed answers, and link back to valuable guides on your blog.

Combine live chat with chatbots. While live chat is always a good solution during your work hours, chatbots provide exceptional customer experiences 24/7. They are constantly learning about your customers’ needs and preferences, striving to provide them with highly relevant and personalized purchasing experiences.

Social listening can be useful here. Social media monitoring tools let you set the keywords you want to track and inform you when someone uses them on social networks. This is a great opportunity to track what questions your customers are asking and provide them with instant support.

2. Create a Magnetic Customer Loyalty Program

A loyalty program is one of the most effective ways to show customers that you care about them. Knowing that they’re going to be rewarded for buying at your store, they will feel compelled to come back again and again.

Research shows that the average U.S. family participates in about 30 loyalty programs. Furthermore, 84% of consumers say that they’re more likely to stay loyal to brands offering rewards programs.

Many big brands are starting to understand the importance of loyalty programs for their customer retention rates. For example, Sephora provides the Beauty Insider loyalty program that has attracted 17 million members that can get reward points for each purchase and choose how they will spend them.

Now, your loyalty program doesn’t have to be complicated or fancy. It will work as long as your rewards are relevant and valuable to your target customers.

Source:  Pixabay

Source: Pixabay

3. Regularly Ask for Customer Feedback

To retain your customers, you first need to learn more about their preferences, expectations, problems, and frustrations. This is why you need to collect their feedback regularly:

  • Ask online customers for post-purchase feedback. When they complete the purchase, send them a brief survey and ask them to tell you about their buying experience.

  • Create a customer satisfaction survey to collect unbiased customer feedback. In addition to popular email surveys, SMS surveys are also gaining lots of popularity as they have incredibly high open rates and answer rates.

  • Monitor your brand mentions across the web. Aside from the abovementioned social media listening tools, you can also use tools like Google Alerts to stay on top of your brand mentions online.

  • Observe chatbot transcripts to collect customers’ insights directly from their conversations and understand the common problems they face.

  • Ask your customer support teams or account managers to call each customer. This is a simple call, where they should ask them about their experiences so far, the issues they face, their expectations, and so forth.

  • Form a customer advisory board. This is a chosen group of loyal customers. They should meet once monthly or quarterly to exchange their experiences with your products and help you improve them over time.

4. Continually Create Valuable and Helpful Content

Your customer engagement strategy doesn’t end with the onboarding strategy. Once they start buying from you and coming back to your store, you need to keep delivering value to them. This is where your content creation strategy can help.

Start by publishing long-form and valuable blog posts regularly. Use tools like BuzzSumo or Google Trends to track the hottest industry topics. Don’t pack your articles with fluff text and spammy links. Instead, focus on the value they bring to a reader. They need to inform, educate, and engage a reader. Most importantly, be it an ultimate list or a how-to guide, an article needs to help a customer solve a specific problem.

In addition to blog posts, you could also create comprehensive, step-by-step guides. They should be written in a simple and understandable language and be full of actionable tips readers can implement in real-life situations.

With the help of case studies and customer success stories, you will build trust with your potential customers. Namely, the purpose of the case study is to emphasize the problems your customers faced before buying your product and how you helped them solve these issues.

Don’t forget that your knowledge base is also an educational source. Therefore, the content and links found there should also be easy-to-understand, helpful, and practical.

There are many forms of interactive and immersive content that may also educate a reader, such as free training videos, infographics, or podcasts.

5. Build an Active Online Community

When launching a business and promoting it online, your goal is to increase brand awareness, grow your industry authority and, above all, to increase customer loyalty. And, this is exactly where building an engaged social media community may help. Just like its mere name says, this is a place where the online users with similar goals, passions, and pain points connect to exchange experiences and help each other.

As for your brand, it adds a sense of exclusivity – people considered your top fans or prime customers will feel good about their titles. Your goal as a community creator is to target the right audiences, help community members get to know each other and foster the culture of respect and helpfulness.

Sure, it all starts with the choice of the right platform. LinkedIn is, for example, perfect for connecting with other professionals in your industry. Slack lets you create different channels customers can join according to their preferences, while Facebook groups are an ideal place for actively engaging larger groups of customers.

Over to You

The key to retaining customers lies in putting yourself in your customer’s shoes’. To build stronger relationships with them and encourage their brand loyalty, you will need to understand their needs, backgrounds, and problems.

For starters, ask them for feedback and use it to improve your marketing and customer support strategies in the future.

Provide them with amazing customer support and let them know that they can rely on you 24/7.

Use your blog as a valuable source of information and a relevant customer support channel.

Create strong customer loyalty programs to celebrate and reward customers’ loyalty.

Finally, build and nurture a vibrant online community of both prospective customers and loyal ones.

What tactics do you use to retain loyal customers? Let us know in the comments!

 


The Next Step to Your Successful E-Commerce Business

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A short while ago, we published the post, “E-commerce Marketing: Build a Successful E-commerce Business Using Social Media.” If you’ve been applying those tips, you’ve already an improvement in traffic. Would you like to know how to rev up sales even more?

In this post, we’re going to approach marketing with an oldie but goodie – email marketing. We’ve got an information-packed infographic, created by the team at EveryCloud that will give you a great grounding in email marketing and some excellent tips to improve open and CTR rates.

For now, though, we want to focus on just one of the tips on the list – segmenting your email list. We’re focusing on this in particular because it is something that few of us ever think about. That’s a pity – get this right, and you’ll be able to create one killer email campaign after another.

What Do We Mean by Segmenting Your List?

Running an e-commerce store, you’ve got a big advantage over a lot of other businesses. In order to buy from you, the client needs to provide their names, addresses, date of birth, phone numbers, and a range of other information.

In other words, where most companies have to rely on a simple opt-in form with minimal the information completed to build their lists, you’ve got a wealth of information. What’s more, information is highly accurate. You’ve hit the jackpot.

Now, naturally, you’ll also want to build your list using a simple opt-in form on your site. If people want to subscribe to your newsletter, but don’t want to buy, they won’t go through the full registration process. It’s wise to have a backup.

For those people, you’ll be in the same boat as other businesses – looking for an alternative way to get more data. Fortunately, this can be quite simply managed. You could send a simple form out after they’ve signed up, to gather the rest of the information you need.

Now you’re going to take that information and find a logical way to group together similar clients on the list. You could sort them by age, geographic location, last purchase, marital status, and so on. Find something that works for you.

Now Create Your Campaigns

The reason that segmentation works so well is that you create a separate campaign for each group. Each message that is sent will be personalized to speak to that group’s needs. This makes your messages more relevant to the recipient and increases the chances of them finding something that they’re interested in.

Give it a try and see for yourself – you’re bound to love the results.


Ten things you should know before digging into Instagram Marketing

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Instagram was launched in 2010, and since then, it has taken the social media world by storm. A regular user of Instagram may have intimately experienced the growth of this social media platform from a simple photo-sharing app to one of the most prominent social media platform. Since Instagram has grown into a powerful platform and now it is more than just a photo-sharing app. If you are looking to boost up your Instagram marketing, then it will be better to know about some Instagram marketing tips. A lot of people and businesses are moving into Instagram and growing like the biggest social media platform, Facebook. If you are willing to show your product in front of millions of people, then you need to focus on social media networking rather than SEO.

A social media enthusiast and senior SMO services expert at Tangensys said - there are more than 500 million people across the world are using Instagram every day and use it for sharing content. You can sell your products by posting photographs, videos, or sharing stories. In case you are a novice in designing and creating content, you can easily display some beautiful stories for the audience. But before digging into Instagram marketing, you must know some essential things that will help you to grow your business in Instagram. What are those? Let's check it out.

Switch to a business account

The main thing you must know and execute is to switch your regular Instagram account to a business account. It's quite an easy job to turn a regular account into a business account. Just go to your settings and click on the "Switch to Business Profile" to get the job done. There are so many benefits of having a business profile. For example, followers can quickly get in touch with you by just clicking the contact button right from your Instagram page. A business account always lets you create and circulate Instagram ads without using Facebook's advertising tools. You can also use Instagram analytics tools named insight, which provides all the stats about the impression and reaches of your post.

Always try to use free Instagram tools

The Instagram business account is not more different from the Facebook business account. By using the analytics tools of Instagram, you will get to see impressions, data engagement, and many more. You will also be able to get so much information about the follower like their age, gender, location, and activity. These tools are free to use because you can use them to realize precisely how users are interacting with your posted content, the more you can understand about this fact, the better you can arrange your post to improve attention.

Post some teaser of your product to attract people

Instagram may be the best place to promote your product, and you will be able to boost the promotion by posting a teaser of the product. And if you could do that well enough, then more and more customers will attract towards your product. When you post a treasure of any product that people are interested in, you don't have to do anything to let them purchase your product they will automatically buy it. If not, then at least they will like and comment on your product or share it with a friend.

Creating sponsored ads

Instagram ads have become a crucial part of increasing marketing, the best part of creating sponsored ads is you can control precisely how much you have to spend on them by establishing an ad budget. You can showcase one or more sponsored ads by using the carousel feature. For sponsoring ads, you have to select an engaging content while also disputing to the target demographic, in front of whom you want to post the ad. Try to run several posts to different customers simultaneously for engaging more. Remember, there are several forms of sponsored ads to post photos, stories, videos, and carousel, etc.

Use Instagram stories for advertising the product

If you want to boost up your marketing, then Instagram stories are there to help you. Instagram stories are slightly different from a regular post because they are in the slideshow format and live only for 24 hours, but it can be saved to any of your devices to use it later. The benefit of using Instagram stories for marketing purpose is it displays at the top of the follower timelines where users can see your story. Instagram stories can only be viewed through the mobile Instagram app, and you can't send any Instagram Stories as a direct message.

Make any influencer as a partner

Do you want to obtain a conceivable buyer on Instagram? Then probably an influencer can help you to do this job quickly because they have already composed an audience with a vast number of followers. People are buying those products more, what they see in their feed from the influencer they follow and they trust them. The thing you have to do is to try and identify a few influencers that have an audience that is appropriate for your product or services.

Make a collection of the user-submitted images

There is a simple method to create great content for your Instagram page without doing any hard work, and that is through user-submitted photos. Since you already have an audience of hundreds or maybe thousand to generate useful content for you. You might be thinking about how to do it? It's so simple, indeed. Just let them know that you are going to tag them in your post, then they will have a reason to post user-generated content on a steady purpose.

Make an engaging branded hashtag

If you are facing any problem in creating instant engagement, then, a branded hashtag is a great way to overcome this problem. Customers can use your tag to post user-generated content that allows any user to search through all posts communicating to your product. It also allows you to search easily using images that you might want to assess posting again on your page. And if you already have any famous brand slogan or phrase, use it as your hashtag.

Try to post at the perfect time and prevent over-posting

Over-posting on Instagram may decrease the number of your followers. If they only get to see only your post on their feed then, there is a strong possibility of following you. All you have to do is to post consistently so that they won't get irritated from your post and you stay in their news feed regularly.

Be sure to track the perfect metrics

You will not be able to boost your Instagram marketing performance unless you know how your post and page are performing. When you get the perfect result, then only you will get to know precisely what is working and what's not.

Conclusion

There you have ten important tips to know before digging into an Instagram marketing, and I am quite sure that following these steps can help you a lot in boosting your Instagram marketing. Finally, I want to say that Instagram is a massive platform for marketing and if you're going to put your feet in this field


Author Bio: Manish Kumar is a digital marketer by profession and an avid blogger in free time. Currently, he is working with a digital marketing agency- Tangensys. In his 6 years digital marketing career, he had helped many brands to grow digitally.

E-commerce Marketing: Build a Successful E-commerce Business Using Social Media

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Social media has taken over the business world. With all businesses now having their own social media accounts, taking advantage of the audience reach that Facebook, Twitter, Instagram and LinkedIn has throughout the world. With this in mind, it only makes sense for businesses, no matter how big or small they may be, to dive into the social media world to promote their brand. This is especially true for e-commerce businesses.

Whether you are a college student making money online or a seasoned businessperson who have decided to take on the challenge of technological advancement, there are a number of things that you should know about in terms of e-commerce and social media marketing.

Why is social media important for e-commerce?

It is projected that by 2020, 90% of businesses will be using a social media platform to connect with their consumers. At the same time, data shows that customers tend to spend 20-40% more for companies who interact with customers through social media. This proves that social media interactions can help increase traffic towards your business and help you create a good reputation for your brand.

How do you drive traffic from social media?

The social media is the perfect place to build three important things for businesses:

  • connections

  • relationships

  • engagements

By connecting and interacting with your customers, you get to create a positive brand reputation and provide your consumers with a venue for them to express their opinion about your products and services. By providing your customers with a positive experience, you get to foster better relationships with your consumers, receive recommendations and drive sales towards your business.

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Tactics for eCommerce Social Media

There are a variety of ways for business owners and social media managers to drive traffic towards their brand. No matter what products or services you are offering, it’s still important that you have a better grasp of how social media works and how to take advantage of it.

1. Position Yourself Uniquely

What particular aspect of your business differentiates you from your competitors. One thing that you have to understand is because social media is a great way to reach out to more people, you will not be the only one promoting their brand online. So to stay ahead of the game and to really make a mark in your industry, you should decide what you want to be for your consumers and use that idea when you create a compelling brand story. Your aim here is to improve the customer experience and promote a positive brand that people will remember.

2. Increasing Friends and Followers

Followers are more than just numbers. Yes, the algorithm of some social media platforms does look into the number of your followers and subscribers, but more than that, your followers can actually be your most loyal fans and customers who will do everything to share their happiness towards your brand and recommend you to as many people as possible. To be able to gain more followers, you should create a content that will help you promote your brand, reach more audiences and rise above your competitors. You might also want to ride the trend of automating your Instagram interactions through one of the 10 best Instagram bots of 2019.

3. Promotional Posts

First of all, you need to understand that promo posts are aimed towards your prospective customers. You should keep in mind that the promotional post you will be making should be geared towards gathering more followers and potential clients. Thus, you need to make your posts more relatable to the public, depending on what your brand is all about.

4. Live Streaming Videos

Live broadcasts can help enhance and maximize your direct communications with your customers, followers and community partners. Live streaming an event gives you the opportunity to reach out and interact with more people across the world. Live streams also take less time to produce and this gives you and your customers the opportunity to share your thoughts about your brand and everything in between.

5. Instant Messaging

The great thing about your business having a social media channel is that it also provides you and your customers with a means of communication. Be it for customer support, inquiries, complaints, etc., taking advantage of the instant messaging app is a great means for you to maintain better relationships and interactions with your followers.

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6. Facebook and Instagram Stories

Another means of improving your interactions with followers and gaining more potential customers is by using the Instagram Stories bar. This feature allows users to post a content that will remain live for 24 hours and will disappear thereafter.

Many social media managers and brands are taking advantage of this feature to post live and timely updates about any particular event or interesting story that they would like to share with their followers. This can also help increase your one-on-one communications with customers as any interaction they do on any Story that you post, you will get a direct message from them.

7. In-app Purchases

The best innovation ever made available in various social media platforms is the option of buying products and making payments in-app. This feature allows e-commerce businesses to make it easy for their potential clients to place orders and purchase any product or service that they are promoting.

Among all generations, millennials have the most spending power online. They are more open to doing in-app purchases, while social media users of higher age demographics are still more comfortable with doing in-store purchases. But the good thing about the availability of social media stores is that they can also drive more customers to the stores. This means that an online store is a great way for businesses to acquire more customers.

Whether you are selling products or offering professional services, and no matter what industry you may be in, social media has proven how much of a valuable tool it can be. Whether it’s for customer relations, retention, or support, data gathering, or sales, your business can gain a lot of benefits from creating a social media account. By having a better understanding of how you can better harness the power of social media, you can start gaining more potential customers and achieving business success online.