If web traffic is important, the conversion rate is even more so. Every business owner should strive to increase the number of conversions on their business website, whether it is an online retail store or a company site.
But contrary to popular belief, increasing the conversion rate does not require as much time and effort. Here are ten quick ways to increase your business website conversion rate.
1. Increase Trust
Unsurprisingly, there is a direct correlation between trust and conversion rates. Believe it or not, but the more your business looks reliable and the more your website visitors trust you, the bigger your conversion rate will be.
There is just so much you can do to increase trust levels:
Add A Guarantee: By adding a guarantee to your products, you will reduce the risk for your customers. However, this will not pose a threat to you, because increased sales will make up for any returns. It is recommended to include a no-questions-asked refund policy on all of your products.
Provide Testimonials: When you include testimonials, you show your customers that there are real people who purchased your product and loved it. You can provide testimonials on landing pages as well as on the email opt-in landing page.
Find Consumer Reviews: While testimonials are great, it is also good to seek out consumer reviews on dedicated sites. Depending on your field, these will vary. Once you find reviews, simply link the pages on your website.
2. Payment Options
Providing your customers with a variety of payment options will dramatically increase the trust levels. In fact, there is a relationship between payment methods and conversion rate. At the time when cart abandonment is an issue that surpasses the boundaries of various industries, making the purchase process as easy and accessible as possible is a great way to ensure that your customer completes it till the end.
3. Content Optimization
Optimizing your content to make it more appealing to your website visitors can actually help with increasing the conversion rates. There are different ways to improve website conversion by optimizing content, but here are the top three:
Use Action Verbs: Using active voice instead of passive is the best way to have your customers acting. Try to find the best action verbs that are flavored with positive emotion to prompt your visitors to do more.
Pay Attention To The Headline: Headlines are the most important element of your landing pages. Brainstorm different variants before settling down on one. It is crucial to have your headline as effective as possible.
Include Calls To Action: CTAs should present in every piece of content on your website. You must clearly tell your visitors what you want them to do, whether it is subscribing to your newsletter or making a purchase.
4. Landing Pages
If you are using AdWords or similar service of pay-per-click ads, you must make sure that these ads do not send your visitor to the home page. Instead, create dedicated landing pages that will reflect the purpose of the ad.
Translating your website to different languages is perhaps the best way to reach wider audiences and find more potential customers. Choose a localization service on PickWriters, a translation review website, and then make a list of languages you want to translate your content to depending on the audiences you want to reach.
You can either localize your website or your social media. However, if you choose to do the latter but not the former, your visitors who found you through social media might be disappointed when they view your site. This is why it's best to do both.
In order for your visitors to become your customers, you must make the purchase process as accessible as possible. Instead of asking them to register in order to buy something, offer a "one-time", express checkout.
In addition to that, consider giving your first-time customer’s bonus discounts in the form of free shipping or percent-off discounts on their next purchase. Alternatively, you can gift them with a free sample of another product of yours.
7. Visual Content
Even though your written content is crucial for search engines and calls to action, visual content is just as important. The role of visuals is simple: humanize your product (and company) and provide your visitors with even more information in a fun way.
Visual content includes photographs, illustrations, infographics, graphs, GIFs, and videos. You can use such programs as Canva for images, and Animoto for videos. However, there are many other apps that can help you create amazing visual content.
8. Target Content
SEO is important for search engines, but what is even more important is targeting your content at the different age groups. When creating content for your website, you should take into account who your customers are, and depending on that, make your tone more or less professional.
Another aspect to keep in mind is the readability score of your content. This will tell you what level of education your visitors should be to full process and understand your text. You can check the readability score with such a tool as Readable and then adjust it to your needs.
9. Live Chat
Live chats have become a common feature in recent years. They are not only a great way to establish better relationships with your customers but also a source for invaluable customer feedback.
Installing a live chat will let your visitors easily get in touch with your customer support and ask all the questions they might have. This will faster persuade them to make a purchase on your site and will increase your conversion rate.
10. Contact Info
Last but not least, providing contact information on your website will ensure that your customers will have a way to contact you later. If they don't make a purchase, they will come back and consider doing so the other time they are around.
Your contact info should have a separate page dedicated to it, but you must also include customer support phone numbers in the top right or left corner of your website banners. This will make them available to your visitors even if they are viewing different pages.
All in all, these are certainly not all the methods you should consider. There are some that might require more time, effort, or investment, but they may be just as effective as these. But if you are looking for quick ways that will have instantaneous results, then these tricks are definitely for you.