5 Copywriting Mistakes That Cost Your Business Cash: #2 Not Knowing the Target Market

One of the most important skills for a marketer can possess is the ability to communicate their message through clear and effective copy. Poor copywriting has the potential to drive away business and potential clients, customers and partners.

Seasoned copywriter Debra Jason of The Write Direction to presents on the second of five copywriting mistakes that cost a business money ways to avoid making said mistakes.