How to Expand Reach and Grow Profits with Reader’s Choice Ballots

Print publications have been running Reader’s Choice programs for years in their communities and have found a great deal of success with these polls. Now, with new digital platforms, there is even more opportunity to grow and expand these strategies, and as an industry, publications need to take advantage. By capitalizing, magazines and newspapers can grow engagement with readers and SMB advertisers, while also generating substantial revenue and collecting valuable crowdsourced content.