I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO.
Best Practices for Targeting with Website Custom Audiences
We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say!
Trends in Content Marketing you Need to Know
I had the extreme pleasure of sitting down with the “Godfather of Content Marketing,” Joe Pulizzi, to talk about the future of Content Marketing. We talked about the changes coming, personas, the biggest mistakes, and much, much more. See what the best in the business had to say!
The Best New Types of Content for your Marketing Strategy
I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet. Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?
How to Begin your Content Marketing Strategy
I recently had the extreme pleasure of sitting down with Marcus Sheridan with The Sales Lion. Marcus is one of the very best content marketing trainers in the country, and we discussed what it’s like to get started with Content Marketing.
4 Qualities of Successful Entrepreneurs
Recently, I was asked by Junior Achievement to speak to high school students at William B. Travis, during entrepreneurial week. My assigned topic? What is takes to become a successful business owner. For this talk, I decided to tell the story of my own personal journey, which included many failures and challenges. But I also took this opportunity to speak about the 4 core aspects I believe are needed in order to become a truly successful entrepreneur.
New Opportunities in Facebook's Latest Features
I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook’s new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages. We also touched on Instant Articles, the Buy Button and Facebook’s trend of keeping people on their site.
Expert Marketing Predictions For 2016
How To Overcome Marketing Challenges
The Most Common Facebook Advertising Mistakes
Marketing On Facebook: Using Lead Ads, The Buy Button And Instant Articles
The Future of Digital is Print
Five Elements to Consider For Successful Content Marketing
Today’s marketing environment celebrates in-house content as a must-have for any business trying to grow and retain an audience. Joe Pulizzi, founder of The Content Marketing Institute and author ofEpic Content Marketing presents the five elements to consider for quality content marketing.
Sales Training: How To Qualify Sales Leads
Experienced entrepreneur and business owner, Karl Scheible, from Sandler Training presents on qualifying sale leads with prospective buyers.
Buyers have a system that has evolved over the years that has effectively neutralized traditional sales. There are several mistakes a salesperson might make resulting in the buyer objecting. Learn how to 'qualify hard and close easy'.
Sales Training: Understanding The Professional Buyer’s Process
There are plenty of ways that you can make sales and build relationships with potential buyers, but it comes down to understanding the process that the buyer goes through and where the salesperson fits in. Karl Scheible from Sandler Training presents on understanding the professional buyer’s process.
6 Digital Ad Sales Strategies To Increase Online Revenue
Sales expert and media consultant Ryan Dohrn of 360 Ad Salesand Brain Swell Media presents on six sales strategies that media teams can take and implement to increase online revenue.
10 Secrets Of Ad Sales Superstars
Ryan Dohrn of 360 Ad Sales and Brain Swell Media presents on ten traits and practices of sales superstars from around the world that—when adopted and practiced consistently—lead to sales success.
Ad Sales Training: 10 Ways to Get Advertisers Out of Red Light Mode and Into Green Light Mode
Ryan Dohrn of Brain Swell Media and 360 Ad Sales present on how to get advertisers out of the objection-based “red light mode” and into the receptive, open-minded “green light mode.”
Red light mode typically means that the prospect isn’t listening, and the answer is ultimately going to be some version of no. For example, if you offer a client a free ad and they automatically decline, saying their budget is used up (which, of course, isn’t an issue if the ad is free), the client is clearly in red light mode and was planning on saying no from the get-go.
Generate And Capture Blog Post Ideas
Gini Dietrich, founder and CEO of Arment Dietrich, presents on how you can get blog posts read and shared. Here, in the first part of the series, she discusses how to generate and capture blog post ideas.
Strategies For Creating Incredibly Popular Blog Posts
Writing blogs is an essential part of content marketing and building and maintaining an audience, but many people waste time writing blog posts that never receive shares or even views.
Expert Gina Dietrich, founder and CEO of Arment Dietrich, presents useful strategies to make a blog post popular and to really capture an audience.