Why You Should Do an Audit of Your Own Content

Andy Crestodina has been in the interactive marketing space on the internet for 18 years, during which time he’s helped thousands of people get better results online.

He’s infused his marketing know-how into a book called “Content Chemistry,” which contains some of the most useful marketing information Andy has picked up over the years.

Aside from the book, Andy spreads his knowledge through a national series of lectures and conferences.

What You Need to Know About Non-Paid Content Promotion Strategies

What You Need to Know About Non-Paid Content Promotion Strategies

Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. Andy is not only both a locally and nationally renowned speaker, but he is the founder of Content Jam, Chicago’s largest content marketing conference, currently in its fifth year. When Andy and I chatted recently, we talked about non-paid content promotion strategies.

PPC Advertising For Beginners

As an entrepreneur, one of the best ways to increase the performance of your business is to utilize or employ various forms of marketing strategies. Successful promotion of your brand and the products or services you sell may consequently result in higher publicity and higher income.

With this in mind, PPC advertising has changed the game for many enterprises, given that PPC service providers employ strategies to convert a click into money effectively. If you are interested in utilizing PPC advertising services, it pays to know how to make money with PPC affiliate marketing and learning how pay per click works to ensure you are getting the best PPC advertising services from your PPC service providers.

What Is PPC Advertising? How Does Pay Per Click Work?

PPC advertising or pay per click advertising is an internet marketing strategy which assigns a certain cost or income given to a brand after an internet user clicks on the advertisement found in related content.

How Pay Per Click Advertising Works

A PPC usually indicates management of online ads are effective and efficient enough to generate interest among customers.

Advertisers take advantage of search engines (like Google, Bing, and Yahoo), and other social network sites (like Facebook) to generate traffic through complete keywords linked with ads and campaigns to drive potential customers to click on AdWords and generate sales.

This is how PPC works. Learning how to make money with PPC affiliate marketing can help you generate even more sales for your brand.

How To Make Money With PPC Affiliate Marketing

With the things mentioned previously, learning how PPC advertising can generate money comes next. There are two ways where PPC advertisements can generate money for your brand. Each of these payment schemes is dependent on the traffic which comes with your ad, and these are:

1. Flat-Rate PPC - An advertiser and publisher agree on a fixed flat rate for every click generated.

2. Bid-Based PPC - A bid-based PPC works by publishers hosting an auction for advertisers (with a cap on the bidding amount). Highest bidders usually get the slot. It is an indirect way of generating income as it employs techniques to maximize traffic and ad-reach for the winning bidder's brand.

These are only some of the ways you can generate money from PPC advertisements.  Looking for reputable PPC service providers for PPC advertising comes next.

How to Use Pay Per Click with Online Marketing

What To Look For PPC Service Providers For PPC Advertising

As you take an interest in employing PPC advertising for your brand, knowing the qualities of reputable PPC service providers is apparent to ensure you will get maximum results. With this in mind, here are a few tips to find suitable PPC service providers:

1. Experience - Expert PPC service providers have good customer reviews, in addition to portfolios indicating years of experience.

2. Innovative - Service providers quickly learn to find solutions specific to your needs.

3. Knowledge - Experts know effective marketing management strategies ranging from SEO to PPC advertising to ensure maximal results from a search engine.

4. Time Management - A PPC advertising agency is mindful of deadlines, and they reach deadlines by employing steps based from extensive research.
These traits are some you can use as a guide to help you select the best agency for your paid per click advertising. With the things mentioned above, employing PPC advertising for your brand can increase your income and help you increase market visibility.

The Best New Types of Content for your Marketing Strategy

The Best New Types of Content for your Marketing Strategy

I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet.   Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?