dietrich

New Marketing Trends You Should Be Focusing On

New Marketing Trends You Should Be Focusing On

I talked recently with Gini Dietrich, the founder, and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog Spin Sucks and is co-author Marketing in the Round. She is also co-host of Inside PR, which is a weekly podcast about communications and social media.

I wanted to ask Gini how to stay on top of any new developing marketing trends, and how to capitalize on them ahead of the competition. These are the highlights from our conversation.

Content Marketing World 2016: 43 Experts Share Their Top Takeaways

Content Marketing World 2016: 43 Experts Share Their Top Takeaways

I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!

The Best New Types of Content for your Marketing Strategy

The Best New Types of Content for your Marketing Strategy

I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet.   Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?