Marketing On Facebook: Using Lead Ads, The Buy Button And Instant Articles

Jon Loomer, a leader in Facebook marketing strategy and the author of an award-winning blog ( digs into important, relevant and—in today’s world—must-understand topics regarding Facebook marketing. Loomer discusses the pros and cons of Facebook lead ads versus landing pages for websites, the benefits of the buy button, what an instant article is and how it can be used effectively, mobile versus desktop Facebook marketing and more.