On this podcast, Gini discusses how thinking for yourself is the key to great marketing. She also shares powerful social media tips to help her reader’s grow their marketing base.

I talked recently with Gini Dietrich, the founder, and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog Spin Sucks and is co-author Marketing in the Round. She is also co-host of Inside PR, which is a weekly podcast about communications and social media.

I wanted to ask Gini how to stay on top of any new developing marketing trends, and how to capitalize on them ahead of the competition. These are the highlights from our conversation.

In this interview, we sat down with Gini Dietrich, founder and CEO of Arment Dietrich, to discuss her take on if the field of journalism is objective. 

I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!

We sat down with Gini Dietrich, founder and CEO of Arment Dietrich, to discuss some blog topic ideas when talking to the B2B audience.

I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet.   Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?

Gini Dietrich, founder and CEO of Arment Dietrich, presents on how you can get blog posts read and shared. Here, in the first part of the series, she discusses how to generate and capture blog post ideas.

Writing blogs is an essential part of content marketing and building and maintaining an audience, but many people waste time writing blog posts that never receive shares or even views. 

Expert Gina Dietrich, founder and CEO of Arment Dietrich, presents useful strategies to make a blog post popular and to really capture an audience.