About Mathew Sweezey
I’m Principal of Marketing Insights at Salesforce.com, and recently wrote “Marketing Automation for Dummies”, which was published by Wiley. Over the years I’ve worked on some of the most forward thinking direct mail campaigns, changed the way the worlds largest brands use email, and been able to share and learn from some of the brightest minds in business.
From the business side, I’m currently on my 3rd start-up of many to come. My personal belief in marketing is though better understanding, we can have better results. As my good friend Scott Armstrong says, “Better, Not Best”, and I hold this line every day. I’m additionally opposed to the idea of “Growth Hacking” and believe those companies who understand marketing is not a department but a mindset are the ones who will succeed, not the ones who try to cheat the system.
I usually speak about 50 times per year around the world on the topic of marketing, and can be found easily @msweezey on twitter. Currently I do not take any consulting jobs, however am available to speak at events should it be a good fit for the both of us. Good luck with all of your endeavors, and if I can leave you with one tip it would be, never stop learning.