Everyone wants their YouTube videos to get millions of views and go viral, but very few people are familiar with how to increase the odds of this happening. Stephan Spencer, the co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search—presents on how to use SEO for YouTube and how to optimize videos for a higher ranking.
Keyword Research: Picking the Perfect Keywords to Maximize SEO
Search Engine Optimization (SEO) is an important marketing strategy that helps make a website more popular by increasing its visibility within a search engine’s results. Mastering the use of keyword research, creating content around those keywords, and generating authority on Google by receiving clicks on one’s link will help lead to a successful website.