Keyword Research: Picking the Perfect Keywords to Maximize SEO

Search Engine Optimization (SEO) is a key strategy that helps websites get found by increasing its visibility within Google, Bing and Yahoo's results. Mastering the use of keyword research, creating content around those keywords, and generating authority on Google by receiving clicks on one’s link will help lead to a successful website.

Stephan Spencer—co-author of The Art of SEO—presents on effective keyword research tools for the purpose of search engine optimization.