Content marketing is a marathon rather than a sprint. Almost everything you do is about long-term results that fuel the growth of your business.
However, this doesn’t mean that quick wins are inapplicable here. In fact, there’s actually a lot one can do to create some momentum immediately.
In this article, we’ll talk about top quick wins that you can use for your content marketing strategy and obtain appreciable results right away.
1. Use Pop-ups to Drive Immediate Results
The most important goal of any marketer is to convert more leads into customers. Unfortunately, most people are hit-and-run visitors. For example, they find your website, read something there, and leave quickly. They don’t interact with the content and don’t provide any contact information.
This problem should be fixed. You can install a popup plugin like SumoMe which makes it easier for visitors to share your content and join your email list.
2. Grab New Content Ideas
Struggling to get new ideas for your content? Not enough time to research industry news and trends? No worries, you can find new ideas by using the following tools:
- Hubspot’s Blog Ideas Generator. Fill in three fields with nouns you’d like to write about, and the tool generates relevant titles for articles.
- Portent’s Content Idea Generator. Another great title maker that requires only a subject of potential articles.
- HARO. Provides a database of sources for upcoming stories and daily opportunities for sources.
3. Reduce Size of Your Images to Improve Website Speed
Website performance is a critical SEO and user experience factor. Even an insignificant delay in a couple of seconds can cause visitors to lose patience and leave. “Imagine a customer having an urgent request,” says Cameron Suarez, a B2C marketer. “I had one customer requesting “write my essay!” in the middle of the night because he had to turn it in the next day… Do you think that customer had time to sit around and wait for websites to load?”
Let’s test your website by using awesome performance tool called Page Weight by imgIX.
If the tool says that your website could lose some weight to improve performance, you can do the following to resolve this concern:
- Convert images to JPG with Free Online Images Converter. It uses a combination of the best optimization and compression algorithms to reduce the size of images (keep your largest images around 2000 pixels)
- Read Optimization tips for Images from Google
- Use image optimizer Kraken.io.
4. Avoid Stock Photography
Regardless whether you’re doing business in photo industry or not, you should go for real, unique photos taken or bought by you. Why? Because stock photos are everywhere on the Internet; they’re free and many websites use them. If a visitor sees the same image he or she saw on seven other websites, it is very likely that the trust to you will be undermined.
So, hire a professional photographer or buy unique photos to increase trust of visitors.
5. Test Page Load Times to Improve User Experience
Customers do not like to wait not even an extra second. Yes, even though one can binge-watch an entire season of TV show at a moment’s notice, one gets really frustrated to wait for five seconds in order for a website to load.
As you can see, every second counts. So, it’s a good idea to test the speed of your website and see if the visitors get a pleasant experience browsing it.
PageSpeed tools. These are the tools developed by Google, so they’re probably your best bet.
Pingdom Website Speed Test. Cost-effective and reliable uptime and performance monitoring tool.
6. Focus on the Right Content Type
There are a number of different content types you can use in your content marketing strategy, including infographics, how-to articles, lists, videos, and others. Are some of them more popular than others?
Yes, according to data provided by Odork and Buzzsumo.
As you can see from the graph, internet users prefer infographics and list-based articles. That’s why you should design the content which is popular at the moment. For example, you can use Infographic Maker by Canva or Vengage to produce beautiful infographics your visitors will love.
7. Make Your CTAs More Effective
If you’re looking to increase the effectiveness of CTA buttons of your website, there are some techniques you can choose:
- Use a button in a contrasting color
- Address the viewer’s fear of commitment by including text like “no credit card required,” “no commitment,” or “no loopholes” near CTAs.
- Use clear language without an element of burden: “download here,” “subscribe to get,” and “check out.”
The full implementation of these quick wins takes minutes but it can go a long way in improving the overall performance of your content marketing.