E-commerce is becoming a buzz in the modern market. Most businesses are looking forward to marketing their e-commerce business online and reaching their clients from the comfort of their locale. However, for small business, this can be difficult to achieve.
Research has shown that most startup businesses are finding it difficult to attract the right traffic to their online stores, even though they offer the best products and services in the market.
To help you compete favorably in the market, like some of the well-established companies, you need to learn different ways of attracting the right traffic on your business website.
Here are tips that can help you go through the process successfully.
Google AdWords offers you the best platform to market and advertise your products and services. Ideally, to attract the right traffic to your website you must pay for it. This platform applies the Pay-Per-Click (PPC) concept to attract target customers to your e-commerce site. You pay for the services, when people watch, view, or read any of your adverts.
Here are the ways that can help you benefit from Google AdWords.
It shows all your business adverts in some of the search results by Google
It displays your adverts on apps, Gmail, and various websites
It bases on various factors such as age, population data, and geographic location, to displays your adverts on YouTube
It avails your website application across iOS and Android apps
To track the efficiency of Google AdWords in improving your e-commerce traffic, you can add the UTM parameters to your URL for your landing page.
Post quality content
Posting quality and consistent content on your website is another way of attracting the right traffic to your platform. It is important to know that most individuals use the internet to look for information.
Therefore, e-commerce platforms are not just retail shops, but places people can get some ideas. You can start a wordpress blog to inform customers that you provide some of the products they are looking for. If you post excellent content on your e-commerce website, you give all your customers a good reason to come back.
The role of SEO
Do you know about Search Engine Optimization (SEO)? If you are targeting to increase traffic in your e-commerce shop, you must be looking forward to running the SEO yourself or hiring an SEO agency to do it for you.
The role played by SEO in marketing your website and attracting the right traffic to your website cannot be ignored.
SEO functions well in marketing your website when you:
Come up with strong links that can market your website
Increase your website speed
Have all products in your shop attached to a short and informative description
Provide all search engines with your sitemap
Develop external and internal link so that Google can index your site
Include strong keywords linking to your website whenever you create blog content
Another simple way of attracting traffic to your website is to persuade or encourage your current customers to invite others to your website. You can achieve this by creating some incentives for the customers such as offering them gifts, free shipping, premium services, discounts, or credit when they sign up to your website.
Also, encourage your current blog followers and customers to share some of the products you provide with their friends through the social media platforms and emails.
Although this is a time consuming strategy, guest blogs can attract a lot of traffic back to your website when they are finally published. For instance, by submitting your guest blogs to platforms such as SitePoint, you are allowed to include some links to the content to attract traffic to your website.
Apart from email-marketing helping to create inter-personal contact between your clients and you, it can also be used as a mechanism for inviting new customers to visit your website.
Launch some email-marketing campaigns targeting new customers that have never visited your online shop before. To achieve this, you can use OptinMonster, which encourages customers to stay on your website whenever they are about to leave.
Various social media platforms such as Facebook, YouTube, and Twitter allow for the use of video content to market your products. You can post engaging video content in these platforms to market your products and attract more traffic to your website.
Given that attracting traffic can be costly when one hires a professional company, the tips provided here can as well be used to build a wider customer base for any e-commerce platform.
About Catherine Park
Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.