If you take a look at the businesses that are booming in their industries today, you will realize that their success partially revolves around the fact that they have the perfect marketing strategy. And such a strategy consists both of online and offline tactics. You will hear people tell you that offline marketing is dying or long dead, but they couldn’t be more wrong.
The fact is that by combining the two approaches, in a manner, you are covering distinct audiences, and making sure that you get the best of both worlds. Sure, most of us spend hours in front of our computers, but that doesn’t mean that there aren’t people who prefer more tangible forms of marketing. Particularly if they can put a face to a name and engage with whoever is behind the business that they enjoy dealing with.
When it comes to trade shows, the rule is simple – be there. You might have your own booth, or decide to go to a vendor trade show – it doesn’t matter, because the fact is that trade shows do wonders in terms of connecting with your customer base.
Yes, it can cost you some money and does take time, but it is more than worth it in the long run. Most businesses that show up on trade shows get at least minimal success. If you are lucky and play your cards right, you might significantly boost your popularity.
If you really want to get creative, one of the best ways to go is guerrilla marketing. Looking for a way to leave a strong impression? Intend to strike your audience as a bold business? Then try out one of the many forms of this kind of marketing. For example, you can organize a street festival, or hire a stunt performer who will surprise people in the street. Or, you can hire professional street artists, and decorate walls with art that leads directly to you.
The fact about guerrilla marketing is that it tends to be a gutsy venture. It is important that you stay within the bounds of what is legal. However, it is one of the most powerful offline marketing tactics that is bound to make people very interested in what you are all about.
One of the best ways to spread the word about you or your product/service is to appear in a magazine or a similar type of media in the form of a press release. It is basically a one-page review of everything that is going on and one should need to know about you. Just like your social media posts get to be shared on the web, so will your press release travel across the world of the tangible and spread the word about you.
Next to interesting news about your business, you should also make sure that it includes all the necessary info about you, such as your contact information, your website address, and other details that may be important so that people can find you anywhere they want to.
One must never forget that people are visual beings, and are triggered by visual information that they gather from the world around them. This is why your physical visual assets are another crucial way of offline marketing, and should never be forgotten. A billboard at the right spot will do a lot for almost anyone passing-by. At least, it will get noticed. At best, it will entice people’s interest, and they will look into more information about your business.
Next to billboards, you can invest in fence mesh banners, signs, posters, and so on. Furthermore, flyers and pamphlets are also great visual assets, and you should make sure that your every physical location has them, or that you have someone handling them to people in the street. If your product/service is presented upfront, in order to be noticed in all its detail, and then followed by other essential information about you, you have a visual asset that will drive customers to your door.
Business cards require a mention of their own, as they are an asset that is not only an effective marketing idea, but pretty much something that is crucial for your company. A business card is a quick and direct way to hand over your brand’s image and information to someone. A professionally designed business card really means a lot in the offline realm of marketing.
If you choose the right font, properly place your logo, and design it in such a way that its elements are perceived in the order of importance, you will be giving your prospective customer or business partner something they will certainly remember you by. Furthermore, a business card often stays in that person’s wallet and is spread from hand to hand, expanding your reach.
As a marketer, you need to be fully aware of the fact that offline marketing is far from its dying days, and works perfectly hand in hand with your online marketing efforts. There is still a wide variety of offline marketing tactics that work perfectly with your audiences. Try out one of the 5 ideas discussed in this article for guaranteed success.
ABOUT DAVID KOLLER
David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in Digital Marketing and law.