Marcus Sheridan is no stranger to video marketing. In fact, he’s been called the web marketing guru by some major publications and is the genius behind the RiverPoolsandSpas.com website (the most visited site in the industry). Marcus made a name for himself by doing videos, and while his initial videos were homemade, he has transformed into a video marketing expert.
Joe Pulizzi is no stranger to content marketing, and he has seen this practice evolve over the years. Not only does he understand the latest demands of marketers, but he has a firm grip on the industry, which allows him to predict the future of content marketing more accurately. He has some fantastic tips for those new to the industry or for those who are looking to improve their existing strategy.
Niche events are growing in popularity today. With more people connected digitally, the human desire to meet with people face-to-face is growing stronger. In fact, magazine publishers, advertisers, vendors, and business professionals enthusiastically seek live niche events.
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine, one of the most interesting CMOs on Twitter according to SAY Media, number thirteen on Forbes' top fifty social media power influencers, and number two on the Leadtail list of top twenty-five people most mentioned by digital marketers. And today, we're going to talk about how small businesses can improve their digital and social presence.
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.