Niche events are growing in popularity today. With more people connected digitally, the human desire to meet with people face-to-face is growing stronger. In fact, magazine publishers, advertisers, vendors, and business professionals enthusiastically seek live niche events.
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine, one of the most interesting CMOs on Twitter according to SAY Media, number thirteen on Forbes' top fifty social media power influencers, and number two on the Leadtail list of top twenty-five people most mentioned by digital marketers. And today, we're going to talk about how small businesses can improve their digital and social presence.
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.