Chuck Hester is a sought-after LinkedIn expert for media relations and professional branding with over 16,000 direct connections. Here are Chuck’s tips on how to create an effective LinkedIn strategy for B2B marketing.
Omnichannel marketing is one of those business-y buzz words that seem to never get explained properly. But luckily, Ann Handley, best-selling author and marketing extraordinaire, answered some questions and provided examples. That isn’t her only topic of discussion. She also talks about her big-picture ideas and describes how she specifically likes to utilize technology.
I talked recently talked with John Paul Aguiar about why businesses need blogs, and how to set them up. John Paul is a blogger and entrepreneur, and has dedicated himself to helping other bloggers, entrepreneurs, and small business owners learn how to use blogging and social media smarter.
What should your marketing strategy be if want to sell your product to another company? For a number of years, the focus was on B2B marketing or business-to-business marketing. The goal was to appeal to the needs of the business.
This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. When we last spoke, we were talking about the ability to leverage content communities, and I would like for you to talk a little bit about executing this strategy.
Recently, I interviewed Mitch Joel to talk virtual and augmented reality. I’ve followed Mitch for years, and with a bio like this, who wouldn’t be excited to have the chance to learn about such cutting edge topics from him? Here are the highlights from our conversation:
Times have changed in a way where technology has paved the way for many opportunities to take place to benefit people like you. With these opportunities, however, comes the opportunities for crimes to be committed more easily by organized syndicates all over the world.
This is why a lot of websites include email privacy settings to help their users with a secure email service, especially since not everyone knows how secure an email attachment is once they send or receive one.
If you are a running a business in Austin that is exclusively on an online and digital platform, you will definitely want to drive more traffic to your online store and in turn, generate more sales and profits.
Billions of people use social media as platforms to reach people, promote business and more. Facebook, being the top social media platform for business advertising and marketing, has set up an effective way of targeting a market.
In my conversation with Ardath Albee, one of the most influential people in sales and marketing, Ardath explained how to help B2B sales teams use better content strategies in order to win more deals. Her tips are sure to help take your business to the next level.
Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. Andy is not only both a locally and nationally renowned speaker, but he is the founder of Content Jam, Chicago’s largest content marketing conference, currently in its fifth year. When Andy and I chatted recently, we talked about non-paid content promotion strategies.
One person that is more than aware of the capabilities of artificial intelligence, and the benefits, is Tim Hayden. Tim Hayden boasts more than 20 years of marketing and consulting expertise. He is also the brains behind NION Interactive, GamePlan, and 44Doors. The country’s biggest brands rely on Tim’s expertise to help them adopt better communication through technology, including Kraft Foods, Bacardi, ExxonMobil, and Dell.
Nancy was named the NEDMA Direct Marketer of the Year, Ad Club Top 100 Creative Influencer, and OMI Top 40 Digital Marketing Strategist. Before starting the Wilde Agency, she was a senior creative manager with Hill Holliday, Mullen, and Digitas. Nancy and her teams have won more than 150 awards for their effective digital marketing and direct marketing strategies.
Today she offers her insight into psychology and how it influences email marketing.
A small startup, or even any established business, needs excellent marketing materials in order to build its brand. If it is in the commencement stage, to further grow, expand, and provide recognition to the business, a content marketing strategy is what you need to succeed.
These companies opt to work with a content marketing agency to whom the owners entrust a huge chuck of their campaign and advertising.