Andy Crestodina has been in the interactive marketing space on the internet for 18 years, during which time he’s helped thousands of people get better results online.
He’s infused his marketing know-how into a book called “Content Chemistry,” which contains some of the most useful marketing information Andy has picked up over the years.
Aside from the book, Andy spreads his knowledge through a national series of lectures and conferences.
This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. When we last spoke, we were talking about the ability to leverage content communities, and I would like for you to talk a little bit about executing this strategy.
Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. Andy is not only both a locally and nationally renowned speaker, but he is the founder of Content Jam, Chicago’s largest content marketing conference, currently in its fifth year. When Andy and I chatted recently, we talked about non-paid content promotion strategies.