I talked with Matt Heinz, a prolific author and nationally recognized, award-winning blogger about the benefits of combining marketing and sales to grow your business
Why You Really Need Content Marketing and Influencer Marketing
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.
51 Expert Content Marketing Predictions for 2017
Is There a Right Way to Build Links?
Being Objective in Journalism
How to Overcome Ad Blocking
Buyer Persona Built. Now What?
The Importance of Link Building in a Website
What Will Be the Future of Content Marketing?
Content Marketing World 2016: 43 Experts Share Their Top Takeaways
I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!
Are Buyer Personas Important for Content Marketing?
How to Maintain a Better Work-Life Balance
I recently sat down with Marcus Sheridan and we talked about his new video series, The Balance.
I’ve seen all of the videos except the one that was released the morning of our interview. I love what this series is about as I feel it speaks to the heart of pretty much every person out there. From business owners to people just starting out, you must listen to this super successful person talk about his own struggles and how he has dealt with them (although most of us thought he didn’t have any).
Targeting the Best B2B Audiences Through Facebook
The Guide to Igniting Your Business Relationships with Andrew Davis
Understanding the Benchmarks of the Content Inc. Model with Joe Pulizzi
How to Get Great Content for B2B Marketing
Ways to Boost Your Ranking with On-Page SEO
I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO.
Best Practices for Targeting with Website Custom Audiences
We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say!
Trends in Content Marketing you Need to Know
I had the extreme pleasure of sitting down with the “Godfather of Content Marketing,” Joe Pulizzi, to talk about the future of Content Marketing. We talked about the changes coming, personas, the biggest mistakes, and much, much more. See what the best in the business had to say!
The Best New Types of Content for your Marketing Strategy
I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet. Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?