Print publications have been running Reader’s Choice programs for years in their communities and have found a great deal of success with these polls. Now, with new digital platforms, there is even more opportunity to grow and expand these strategies, and as an industry, publications need to take advantage. By capitalizing, magazines and newspapers can grow engagement with readers and SMB advertisers, while also generating substantial revenue and collecting valuable crowdsourced content.
Digital is the ultimate platform for promotions, and when this medium is fused with the power of print, your company has the potential to experience growth, an increase in revenue and generally outstanding results. Matt Coen and Julie Foley of Second Street present on promotions and—more specifically—the intersection of print and digital promotions.
In 2008, online promotion exploded onto the map, pulling in over $12 billion in revenue. In 2012, numbers reached $40 billion and are expected to soar to $80 billion in 2017, meaning that many companies are utilizing this effective method, and, in many cases, are partnering with media companies and agencies to do it. Matt Coen and Julie Foley of Second Street Promotions Lab present on four case studies in which advertisers have worked with their partners to create results through a number of different promotion methods.
Kevin Knebl—international speaker, author, trainer, coach and an authority on social media and marketing presents on the simple and quick daily habits that lead to Twitter success.
Kevin Knebl—international speaker, author, trainer, coach and an authority on social media and marketing presents on how to use Hootsuite to maximize your Twitter success.
Learn how to use Twellow, a tool many people are unfamiliar with, in terms of improving your overall Twitter experience. Twitter is like a car engine, because it uses open source software. With open source software, people have the ability to create programs that integrate with Twitter. Therefore, there are many tools such as Hootsuite and Twellow that unlock different features in Twitter that Twitter itself does not offer.
Our Founder and CEO, David Reimherr has been asked to join The Mad Marketer as a special guest contributor. He will be sharing his marketing insight as well as some very interesting interviews with industry experts. Check out this week's entry below. Leave a comment and let us know how he did.
Our Founder and CEO, David Reimherr has been asked to join The Mad Marketer as a special guest contributor. He will be sharing some of the marketing insight he has picked up over the years. Check out his first entry below. Leave a comment and let us know how he did.
What keywords should you target when creating a website? Keyword brainstorming is the first step towards answering this question.
SEO is a process that affects a website’s visibility in a search engine’s results. By considering how search engines work and what people are searching for and the keywords being used, you can identify the best strategy for your content.
Everyone wants their YouTube videos to get millions of views and go viral, but very few people are familiar with how to increase the odds of this happening. Stephan Spencer, the co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search—presents on how to use SEO for YouTube and how to optimize videos for a higher ranking.
Search Engine Optimization (SEO) is an important marketing strategy that helps make a website more popular by increasing its visibility within a search engine’s results. Mastering the use of keyword research, creating content around those keywords, and generating authority on Google by receiving clicks on one’s link will help lead to a successful website.
Marcus Sheridan–president of The Sales Lion, discusses the five essential qualities for content marketing that determine the success of a company. According to Sheridan, in order for a company to have tremendous success and obtain great results, they must first understand and adapt these five practices…
When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Marcus Sheridan presents how to create great content and use it to sell more efficiently.
President of The Sales Lion, Marcus Sheridan presents three secrets to creating a trustworthy website. Every business in the world needs to take a hard look at their website and answer the question, is this a trustworthy website? Here are three ways businesses can enhance their websites and build an incredible amount of trust with their visitors.
Joe Pulizzi, founder of Content Marketing Institute and Content Marketing World discusses the state of content marketing in today’s digital world.
From keynote speaker John Cleese’s phenomenal presentation on unlocking an organization’s creativity to some of the world’s best speakers, Pulizzi’s also covers this year’s Content Marketing World.
