In 2008, online promotion exploded onto the map, pulling in over $12 billion in revenue. In 2012, numbers reached $40 billion and are expected to soar to $80 billion in 2017, meaning that many companies are utilizing this effective method, and, in many cases, are partnering with media companies and agencies to do it. Matt Coen and Julie Foley of Second Street Promotions Lab  present on four case studies in which advertisers have worked with their partners to create results through a number of different promotion methods.