WEBSITE + LANDING PAGES
To fully redo your website and add more functionality that will help collect data and build targeted marketing lists. The website will be responsive in nature so it will view correctly on all platforms (i.e. laptops, tablets, mobile).
We understand the importance of usability, design and performance as key factors when designing websites. We ensure all pages, forms and content meet Google's mobile standards. Using these strategies, we work with you to ensure that your brand is represented and your marketing goals are accomplished.
- BUILD AN AUDIENCE
Add pixels to your website and landing page to build a custom audience, which we will market to and retarget.
- SOCIAL SHARING
Include social share widgets to encourage user engagement.
- LEAD GENERATION
Set up landing pages designed to capture subscribers for your newsletter as well as donation/volunteer requests.
Add a pop-up window for either/both newsletter registration and donation/volunteer requests.
- GOOGLE WEBMASTER TOOLS
We set up Google Search Console to manage the technical side of your website and prepare it for further SEO initiatives. Search Console is a free software provided by Google that allows you to check the search visibility of your website, monitors the indexed pages status and many more technical aspects. In additions, we will connect set up and connect your Google+ business to your website to increase your online reputation and improve your search results.
- CONTENT MANAGEMENT
We set up your blog on a content management system (CMS) to manage your content with regular entries, either written by your company or by our team. The CMS allows for easily updating and sharing content across email and social media channels. Your blog is a great source for keyword rich terms that work right in-line with your web marketing strategy.
- ON-PAGE OPTIMIZATION
Meta descriptions do not have any technical impact on your search rankings, however they do play a huge role in engaging searchers and encouraging clicks.
Title tags tell humans and search engines what the page is about. We make sure your title tags accurate and unique to every page.
Keyword optimized heading tags help organize the content on your webpage, making it easier for visitors to read and find what they are looking for.
Integrating your most important keywords into your body copy is important. But should not be forced. We will naturally work in your keywords while keeping the attention of the reader.
Since search engines can’t see images, ALT tags and file names tell search engines what the images are on your website. ALT tags are just one more component of the on-page equation.
Linking generic words like 'click here' do not give search engines the necessary information to know what your content is about. Using keywords in your links matters!
- Continually collect email addresses to build your email marketing.
- Continue to collect information regarding visitors to your site, which we will add to a specified marketing list.