SOCIAL MEDIA


OBJECTIVE

To use various and applicable social media platforms to expand the reach of our content marketing efforts, as well as to use these platforms for promotional ads. These platforms will also serve to create a professional web presence so that people doing research on you view you as someone they would trust with their business. 


FACEBOOK

SET UP

  • Utilize your current fan page.
  • Add key descriptions and links to encourage traffic to your website. 
  • Create applicable tabs and collection forms.

ONGOING

  • Create 5 engaging posts each week (combination of created and aggregated content) to keep your page fresh with content (content will follow the formula of 5-10 informative posts to 1 self-promotion post). 

INSTAGRAM

Set Up

  • Update any necessary information to match your personality with existing brand/identity and language.
  • Edit key descriptions and links to encourage traffic to your website.

ONGOING

  • Upload images/videos of products for purchase, band videos, pictures of your dishes etc...
  • Continuously updating current boards (4-5 posts/uploads a week).

PINTEREST 

Set Up

  • Update any necessary information to match your personality with existing brand/identity and language.
  • Edit key descriptions and links to encourage traffic to your website. 
  • Create any additional boards that align with the new content that will be produced.

ONGOING

  • Upload images/videos of products for purchase, band videos, pictures of your dishes etc...
  • Continuously updating current boards (4-5 posts/uploads a week).

 



TWITTER

SET UP

  • Utilize your Business Twitter account.
  • Match your personality with existing brand/identity and language.
  • Create a background cover image and profile picture.

ONGOING

  • Send 5-10 tweets per week (combination of created and aggregated content with some tweets being sent more than once).