MARKETING PROPOSAL | Share Moving Media

Prepared for: Share Moving Media | Prepared by: Magnificent Marketing LLC | February 14, 2017


EXECUTIVE SUMMARY


OBJECTIVE

Our objective will be to help increase the click thru rate and engagement of your Friday weekly email as well as give you better visibility on how your subscribers are interacting with your e-newsletter. We will also be looking to convert the large list of emails you have that are non-subscribers thru a marketing automation program. In addition, we will propose a Facebook campaign utilizing downloadable content you will provide to try to get additional subscribers that are currently not in your current email lists.  

Our mission and end goal is to accomplish this while also saving you time so you can focus on growing and scaling your company. 

We blend old school and new school marketing to create the best school of thought!

In the following pages, we have customized a plan as if this were our own business.

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WEBSITE


OBJECTIVE

To utilize your current website and add landing pages and pop-ups that will encourage sign ups for your daily e-newsletters.  We will also utilize your website to build custom audiences that we can use for social advertising.

SOLUTION

SET UP

  • Add pixels to your website and landing page to build custom audiences, which we will market to and re-target.
  • Build the pop-ups and landing pages.

ONGOING

  • Continue to collect information regarding visitors to your site, which we will add to a specified marketing lists. 

EMAIL MARKETING


OBJECTIVE

To take over the creation and distribution of your Friday e-newsletter (Weekend Review - News of the Weird) to try and help your click thru rate as well as provide you with visibility on the actions and behavior of your subscribers.  We will also be creating an automation program (8 week program that will run 2/yr) to your non-subscriber e-mail database to encourage sign-ups for your weekly emails.  We will be utilizing a top-end e-mail marketing software (Act-On).

SOLUTION

SET UP

  • Design and create an e-newsletter to deliver your content to your subscriber base.
  • Build out the 8-week automation program (we will work with you on some of the verbiage).

Ongoing

  • Design and send one weekly email (with your supplied content).
  • Run and manage the automation programs 2/yr.  They will run for 8 weeks & then take 4 months off and then run again for 8 weeks and then continue on this schedule.
  • Execute the established weekly and automation plans we will put in place.
  • We will supply a weekly or monthly report (client choice) of the engagement behavior of your subscriber base for the weekly e-mail we will be sending out.

COST BREAKDOWN

IN THE NEWS (7).png

SET UP COSTS


MONTHLY MANAGEMENT
 


AD SPEND FOR SOCIAL CAMPAIGNS

$1,950 (one time)


$1,475 / month
 


Client choice but would like to start out at around $400/mth


*3 Month Commitment

Cost Reductions if you do not want to move forward with the social campaigns
 


Set up cost will decrease by $200

Monthly management costs would decrease by $300/mth