SEARCH ENGINE MARKETING (SEM)


OBJECTIVE

To generate leads for your core classes via paid advertising on Google & Bing (SEM/PPC). Done solely with the most targeted and cost-effective promotional ads.

SOLUTION

Set Up

  • Assign you to our SEM specialist who will look into your account to make sure everything is set up correctly and most optimally. 
  • Discover keywords that are most targeted and relevant to your company and bid at the most cost effective/optimal amounts so as not to waste money on bad or irrelevant searches.  

Ongoing 

  • Identify (through working with you and your expertise of your marketplace) negative or bad search terms to eliminate them so the full budget is being spent on the best search terms. 
  • Manage on a monthly basis.