SEARCH ENGINE MARKETING (SEM) + Retargeting
To generate leads via paid advertising on Google & Bing (SEM). Done solely with the most targeted and cost-effective promotional ads to drive immediate inquiries for your time tracking software offerings. We will also be utilizing re-targeting so we can follow people who have landed on your site with banner ads with call to actions and/or directed to an amazing piece of content that has shown to result in demo or meeting requests.
- Set up a call with our SEM specialist who will work with you to set up your account and campaigns.
- Discover keywords that are most targeted and relevant to your marketplace and bid at the most cost effective/optimal amounts so as not to waste money on bad or irrelevant searches.
- Build the eye catching re-targeted banner ads with your product offers.
- Identify (through working with you and your expertise of your marketplace) negative or bad search terms to eliminate them so the full budget is being spent on the best search terms.
- Manage on a monthly basis.
- Proposal is for creating new re-targeted banner ads on a quarterly basis so we can switch out the offers or content you want to highlight.