SEARCH ENGINE MARKETING (SEM) + Retargeting


OBJECTIVE

To generate leads via paid advertising on Google & Bing (SEM). Done solely with the most targeted and cost-effective promotional ads to drive immediate inquiries of your dental offerings.  We will also be setting up re-targeting so we can follow people who have landed on your site with banner ads displaying offers.

SOLUTION

SET UP

  • Set up a call with our SEM specialist who will work with you to set up your account and campaigns.
  • Discover keywords that are most targeted and relevant to your dental office and service offerings and bid at the most cost effective/optimal amounts so as not to waste money on bad or irrelevant searches.
  • Build the eye catching re-targeted banner ads with your product offers. 

ONGOING 

  • Identify (through working with you and your expertise of your marketplace) negative or bad search terms to eliminate them so the full budget is being spent on the best search terms.
  • Manage on a monthly basis.
  • Proposal is for creating new re-targeted banner ads on a quarterly basis so we can switch out the offers you want to highlight.