REMARKETING CAMPAIGNS


OBJECTIVE

To utilize a very popular way of advertising that enables us to retarget your online ads to visitors who have already visited your website.  This will allow us to put you back in front of people who have expressed some interest in your company but have not yet converted. 

SOLUTION

Set Up

  • Set up a retargeting campaign in Google Ad Words. 
  • Create online banner ads of various sizes & copy (ie. different banner ads will show based on which stage of the buying cylce the visitor is at) which will be directed to the desired landing pages. 

Ongoing

  • Review which online ads are working best and adjust others to follow suit. 
  • Redesign of ads every 4 months if needed/wanted (additional cost for the new creative).