PAID CAMPAIGNS + CONTENT DISTRIBUTION
To amplify your original content to enhance trust among your marketplace and potential clients, as well as position your emergency office and doctors as thought leaders. We will also create promotional ads, including a call-to-action designed to directly generate business. The content distribution to promotional ads will have a 1 to 4-5 ratio (i.e. 1 promotional ad for every 4-5 content posts/videos).
- Set up the advertising profiles for each social platforms in order to run paid advertising campaigns (Facebook – Twitter). Heavily weighted on Facebook.
- Creating tracking pixels for your website and landing pages to track campaign success and build custom audiences.
- Take your high-quality content and package it with eye-catching images and headlines that are crafted to drive action.
- Target your campaigns to audiences that are most-likely interested in your content as well as to the custom audiences we will be creating for you.
- Manage the cost per click (CPC) or cost per view (CPM) to ensure the best performance at the lowest rate.
- Track and measure results for continuous improvement. Results will be delivered to you via a monthly report.
- To break through the convoluted buyer’s process, we will take advantage of retargeting campaigns that track your website visitors. This tactic is an excellent way to help potential clients rediscover your business and your content.