PAID CAMPAIGNS + CONTENT DISTRIBUTION + RETARGETING


OBJECTIVE

To amplify the original content we will be creating to expand the visibility of The Hunt Store and make everyone aware of everything you all have going on. We will also create promotional ads, including a call-to-action designed to directly generate business. The content distribution to promotional ads will have a 1 to 5-10 ratio (i.e. 1 promotional ad for every 5-10 content posts/article). 

SOLUTION

Set Up

  • Set up the advertising profiles for each social platforms in order to run paid advertising campaigns (Facebook – Twitter – Instagram - Pinterest).
  • Creating tracking pixels for your website and landing pages to track campaign success and build custom audiences.
  • Created and design re-targeted banner ads directing people to your events page.
  • Set up pixels on your site to enable re-targeting your website visitors with your banner ads as they surf the web and go to different websites.

Ongoing

  • Take your high-quality content and package it with eye-catching images and headlines that are crafted to drive action.
  • Target your campaigns to audiences that are most-likely interested in your content as well as to the custom audiences we will be creating for you.
  • Manage the cost per click (CPC) or cost per view (CPM) to ensure the best performance at the lowest rate. 
  • Track and measure results for continuous improvement. Results will be delivered to you via a weekly report.
  • To break through the convoluted buyer’s process, we will take advantage of retargeting campaigns that track your subscribers and website visitors. This tactic is an excellent way to help potential clients rediscover your business and your content.
  • Rotate the banner ads out 2-3 times a year with a new graphics/imagery that we will create.