PAID CAMPAIGNS + CONTENT DISTRIBUTION
To use social media advertising to drive people to the blogs we will be creating. We will also mix in some call to action ads with your product offerings as well as utilize the gated (i.e. requiring a name/email to access) content in order to continue to gather up e-mails for your weekly e-newsletter. We will also be conducting a blogger outreach on an on-going basis where we will identify other people writing about this subject and try to get them to utilize your content and supplement any information gaps for them.
- Set up the advertising profiles for each social platforms in order to run paid advertising campaigns (Facebook – Twitter - LinkedIn - Instagram).
- Create tracking pixels for your website and landing pages to track campaign success and build custom audiences that we will be marketing & re-targeting to.
- Take the high quality blogs we will be creating and package them with eye-catching images and headlines that are crafted to drive action.
- Target your campaigns to audiences that are most-likely interested in your content as well as to the custom audiences we will be creating for you.
- Manage the cost per click (CPC) or cost per view (CPM) to ensure the best performance at the lowest rate.
- Track and measure results for continuous improvement. Results will be delivered to you via a monthly report.
- We will take advantage of re-targeting campaigns that track your subscribers and website visitors. This tactic is an excellent way to help potential clients rediscover your business and your content.
- Included with this will be the creation and distribution of direct call-to-action ads for your products which will be mixed in intermittently.
- Outreach to other bloggers to encourage them to utilize your content (this helps with getting back links and further reach for your content which helps with SEO growth.