PAID CAMPAIGNS + CONTENT DISTRIBUTION


OBJECTIVE

To use social media advertising to drive people to the blogs we will be creating.  We will also mix in some call to action ads with product offers and/or promotions.  We will also utilize Linked In to directly target the specific lists you supply.  For the LinkedIn outreach, I would like to see about getting a video produced by you all that can be personalized with the person's name which will serve two purposes (showing off what you all can do as well as the personal marketing touch this provides).  We will talk out when this targeted video will be served to them.  If this is not possible, that will be okay and is not paramount to success.

SOLUTION

SET UP

  • Set up the advertising profiles for each social platforms in order to run paid advertising campaigns (Facebook – Twitter - LinkedIn - Instagram).
  • Create tracking pixels for your website and landing pages to track campaign success and build custom audiences that we will be marketing & re-targeting to.

ONGOING

  • Take the high quality blogs we will be creating and package them with eye-catching images and headlines that are crafted to drive action.
  • Target your campaigns to audiences that are most-likely interested in your content as well as to the custom audiences we will be creating for you.
  • Manage the cost per click (CPC) or cost per view (CPM) to ensure the best performance at the lowest rate. 
  • Track and measure results for continuous improvement. Results will be delivered to you via a monthly report.
  • We will take advantage of re-targeting campaigns that track your subscribers and website visitors. This tactic is an excellent way to help potential clients rediscover your business and your content.
  • Included with this will be the creation and distribution of direct call-to-action ads for your video production offerings which will be mixed in intermittently.