EXECUTIVE SUMMARY


OBJECTIVE

Our objective will be to help increase the click thru rate and engagement of your Friday weekly email as well as give you better visibility on how your subscribers are interacting with your e-newsletter. We will also be looking to convert the large list of emails you have that are non-subscribers thru a marketing automation program. In addition, we will propose a Facebook campaign utilizing downloadable content you will provide to try to get additional subscribers that are currently not in your current email lists.  

Our mission and end goal is to accomplish this while also saving you time so you can focus on growing and scaling your company. 

We blend old school and new school marketing to create the best school of thought!

In the following pages, we have customized a plan as if this were our own business.

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