EMAIL MARKETING


OBJECTIVE

To create a monthly e-newsletter as a means to re-distribute the content we will be creating.  It would be great if there was something extra special with this email that only subscribers will have access to (we will need to talk this out).  We will also be utilizing email for the automated email sequences that will be sent to the potential customers who have decided to down-load the gated content pieces we will be advertising.  We will be utilizing a top-end e-mail marketing software (Act-On).

SOLUTION

SET UP

  • Design and create an e-newsletter to deliver your content to your subscriber base on a weekly basis.
  • Create and set up the automated e-mails that will go out to the people who have down-loaded the gated content.

Ongoing

  • Design and send one monthly email blast.
  • Continue to execute and manage the automated email programs.