EMAIL MARKETING


OBJECTIVE

To take over the creation and distribution of your Friday e-newsletter (Weekend Review - News of the Weird) to try and help your click thru rate as well as provide you with visibility on the actions and behavior of your subscribers.  We will also be creating an automation program (8 week program that will run 2/yr) to your non-subscriber e-mail database to encourage sign-ups for your weekly emails.  We will be utilizing a top-end e-mail marketing software (Act-On).

SOLUTION

SET UP

  • Design and create an e-newsletter to deliver your content to your subscriber base.
  • Build out the 8-week automation program (we will work with you on some of the verbiage).

Ongoing

  • Design and send one weekly email (with your supplied content).
  • Run and manage the automation programs 2/yr.  They will run for 8 weeks & then take 4 months off and then run again for 8 weeks and then continue on this schedule.
  • Execute the established weekly and automation plans we will put in place.
  • We will supply a weekly or monthly report (client choice) of the engagement behavior of your subscriber base for the weekly e-mail we will be sending out.