EMAIL MARKETING


OBJECTIVE

To keep your business “top of mind” with your subscribers and advertisers on an ongoing basis. We use email as the means of re-purposing your best content and/or original content not found in your newspapers.  We will also be encouraging you to find sponsors for your weekly e-newsletters. 

SOLUTION

SET UP

  • Create an email template to deliver your content to subscribers.
  • Gather emails you currently have and segment those as needed as well as define your most targeted audiences for us to continue to add additional contacts.
  • Create a weekly e-blast schedule (proposal is for up to 5,000 emails).

Ongoing

  • Deliver your emails safely to subscribers using a highly rated email service that maintains a strong reputation with internet service providers.
  • This is a misunderstood aspect of email marketing. If you are not using the best platforms and following recommended guidelines, you will not reach recipients at a high level, missing opportunities, and opening yourself up to possible spam complaints.
  • Measure and test emails, giving you the best possible results on each send.
  • Execute the established weekly plan we have put in place.