CONTENT CREATION


OBJECTIVE

To create useful, usable, humorous & helpful content on a consistent basis (weekly) that will be of interest & helpful to your target market and potential clients.  The goal will be to build trust among your marketplace and position you all as thought leaders.

SOLUTION

SET UP

  • Identify ideal content (educational/value-add/humor) that will resonate with your marketplace, and develop immediate content ideas and topics.
  • Schedule a brainstorming meeting with you and your team to discover other engaging content topics and ideas.  We will look to find out the questions you and your staff have and are currently being asked so we can start to answer and address those questions thru content.
  • Set up an editorial calendar with the goal to plan, create, manage and publish your content on a weekly basis (the plan will be for you all to provide 1 videos per month which we will edit as well as scribe out to create blog posts.  We will also add in 3 written pieces of content that we will provide). A total of 4 pieces of content per month.
  • A keyword strategy will also be set up from the beginning.  We will look to identify the buying keywords or keyword phrases that you will want to rank for and our content strategy will look to have you eventually start to rank for this valable keywords on the search engines.

ONGOING

  • Use our marketing tools to delve into the topics you have provided and we have discovered to continue to search for common or similar phrases that will give us good topics for future use.
  • Continuously provide ideas, specific blog titles, and promotional advertisements which will result in the highest search volumes and conversions. 
  • Layout and design each piece of content to have a professional look and post to your blog/CMS on a weekly basis (i.e. 4 pieces of content each month - 1 provided videos + 3 written pieces from us).  We will also be proofing each piece of content with you before we publish to ensure complete accuracy of what we will be posting.
  • Tag posts with keywords to help with search (SEO) (ie. keyword/search engine strategy).
  • Assign and schedule writers to create high quality content that will resonate and apply to your target market.