CONTENT CREATION + DESIGN
To create useful, usable, consistent content for your target market with the goal to position you as a thought leader in the product video production space and be top of mind for your marketplace for whenever they are in need of your services. We will be looking to create 1 long form piece of content each month (White Paper, downloadable content etc...) in addition to 3 shorter form blogs posts and we will also be looking to do an audit on your current and past content to see what can be utilized.
- Identify ideal content (educational/value-add/humor) that will resonate with your marketplace, and develop immediate content ideas and topics for us to use for the 1/mth long form content (1,000-2,000 words) we will be producing as well as for the 3 shorter form blog posts we will be creating.
- Schedule a brainstorming meeting with you and your team to discover other engaging content topics and ideas. We will look to find out the questions you and your team have and are currently being asked so we can start to answer and address those questions thru content.
- Set up an editorial calendar with the goal to plan, create, manage and publish your content on a weekly basis (1 long form content from us + 3 shorter form blog posts).
- A keyword strategy will also be set up from the beginning. We will look to identify the buying keywords or keyword phrases that you will want to rank for and our content strategy will look to have you eventually start to rank for these valuable keywords on the search engines over time (this is a longer term goal).
- Create and set up your blog page which is where we will be publishing the content.
- We will layout and design and post to your blog/CMS on a weekly basis.
- We will write one long form piece of content per month (White Paper/Case Study/How-To Guides etc... - 1,000 - 2,000 words) in addition to 3 shorter form blog posts (300-500 words).
- Use our marketing tools to delve into the topics you have provided and we have discovered to continue to search for common or similar phrases that will give us good topics for future use.
- Continuously provide ideas, specific blog titles, and promotional advertisements which will result in the highest search volumes and conversions.
- Tag posts with keywords to help with search (SEO) (ie. keyword/search engine strategy).