CONTENT DESIGN


OBJECTIVE

To create useful, usable, consistent content for your target market with the goal to position you as a thought leader and be top of mind for your marketplace for whenever they are in need of your consulting services or training memberships.

SOLUTION

SET UP

  • Identify ideal content (educational/value-add/humor) that will resonate with your marketplace, and develop immediate content ideas and topics.
  • Schedule a brainstorming meeting with you and your team to discover other engaging content topics and ideas.  We will look to find out the questions you and your team have and are currently being asked so we can start to answer and address those questions thru content.
  • Set up an editorial calendar with the goal to plan, create, manage and publish your content on a weekly basis (the plan will be for you all to provide the written content).
  • A keyword strategy will also be set up from the beginning.  We will look to identify the buying keywords or keyword phrases that you will want to rank for and our content strategy will look to have you eventually start to rank for these valuable keywords on the search engines over time (this is a longer term goal).

ONGOING

  • Use our marketing tools to delve into the topics you have provided and we have discovered to continue to search for common or similar phrases that will give us good topics for future use.
  • Continuously provide ideas, specific blog titles, and promotional advertisements which will result in the highest search volumes and conversions. 
  • Layout and design each piece of content to have a professional look and post to your blog/CMS on a weekly basis.
  • Tag posts with keywords to help with search (SEO) (ie. keyword/search engine strategy).