To create useful, usable, consistent content for your target market with the goal to position you as a thought leader and be top of mind for your marketplace for whenever they are in need of your medical services.
- Identify ideal content that will resonate with your marketplace (videos of your doctors with these tips to be provided by your team).
- Set up an editorial calendar with the goal to manage and publish your content on a bi-weekly or weekly basis depending on the plan you decide to go with.
- Embed your video and write up a short snippet describing the video content and post to your blog/CMS on a bi-weekly or weekly basis (i.e. 2-4 pieces of content each month).
- Tag posts with keywords to help with search (SEO).