CONTENT CREATION


OBJECTIVE

To create useful, usable, consistent content for your target market and potential clients. 

SOLUTION

Set Up

  • Identify ideal content (educational/value-add/humor) that will resonate with your marketplace, and develop immediate content ideas and topics. 
  • Schedule a brainstorming meeting with you and your team to discover other engaging content topics and ideas.
  • Run an extensive keyword report which will help us identify which search terms (long & short tail keywords and phrases) to optimize for.  This will also help with developing our on-going content plan.
  • Set up an editorial calendar with the goal to plan, create, manage and publish your content on a weekly basis (1-2 pieces of content each week depending on the plan you decide to go with).

Ongoing

  • Use our marketing tools to delve into topics you have provided to continue to search for common or similar phrases that will give us good topics for future use.
  • Provide ideas, specific blog titles, and promotional advertisements which will result in the highest search volumes and conversions. 
  • Layout and design each piece of content to have a professional look and post to your blog/CMS on a weekly basis (i.e. 4 or 8 pieces of content each month depending on which plan you decide to go with).
  • Tag posts with keywords to help with search (SEO).
  • Assign and schedule writers to create high quality written blog posts.  We will also work with any contributors you supply to us to layout the content (articles or videos) they provide.