I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services, about how content marketing and influencer marketing work together. Here are the highlights of our interview.
We asked 51 marketing experts what we could expect for content marketing in 2017, and beyond. Learn where your focus should be, what changes are coming and some future trends to keep an eye on. The only constant in our industry is change, so stay current, and you'll stay ahead of your competition.
I recently talked with Stephan Spencer, an internationally recognized SEO expert and best-selling author, about the importance of link building. Here are the highlights from another great conversation with Mr. Spencer!
I recently spoke with Michael Brenner, CEO of Marketing Insider Group, and co-author of the bestselling book, "The Content Formula," concerning the current state of content marketing, and what to expect in 2017 and into the future.
I had the extreme pleasure of attending my 6th Content Marketing World conference this year. I can't emphasize enough how amazing this conference is. Not only is it a good time put on by good people, but you won't find a better line-up of speakers anywhere in the world, and for sure won't find a group of people more knowledgeable about content marketing. We thought it would be great to collaborate the top takeaways from these experts. Below are the insights from 42 gurus and speakers. See what they had to say!
I’ve seen all of the videos except the one that was released the morning of our interview. I love what this series is about as I feel it speaks to the heart of pretty much every person out there. From business owners to people just starting out, you must listen to this super successful person talk about his own struggles and how he has dealt with them (although most of us thought he didn’t have any).
I always love having Jon on a podcast, not only can listeners learn so much, but my team and I always get so much out of our conversations. This week, Jon talks about how to successfully do B2B marketing on Facebook.
I had the pleasure of sitting down with bestselling author and internationally acclaimed keynote speaker, Andrew Davis. We discussed how to build business relationships- everything from researching prospects, negotiations, and closing the deal.
We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say!
I had the extreme pleasure of sitting down with the “Godfather of Content Marketing,” Joe Pulizzi, to talk about the future of Content Marketing. We talked about the changes coming, personas, the biggest mistakes, and much, much more. See what the best in the business had to say!
I recently sat down with online and blogging expert Gini Dietrich from Arment Dietrich to talk about some different types of content people may not have thought of yet. Everyone is mainly familiar with written blogs (not all that archaic as recently as 7-8 years ago this was not a common practice) and of course videos… But what else is out there?
I recently had the extreme pleasure of sitting down with Marcus Sheridan with The Sales Lion. Marcus is one of the very best content marketing trainers in the country, and we discussed what it’s like to get started with Content Marketing.
Recently, I was asked by Junior Achievement to speak to high school students at William B. Travis, during entrepreneurial week. My assigned topic? What is takes to become a successful business owner. For this talk, I decided to tell the story of my own personal journey, which included many failures and challenges. But I also took this opportunity to speak about the 4 core aspects I believe are needed in order to become a truly successful entrepreneur.
I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook’s new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages. We also touched on Instant Articles, the Buy Button and Facebook’s trend of keeping people on their site.
We are very excited about 2016 at Magnificent Marketing. Life is moving fast, but the world of marketing is moving even faster. How fast? We had to go to the experts to find out. Below, some of the best in the industry shared their predictions for 2016 with us.
When asked what the greatest challenge I have had in marketing, I really had to sit back and think about this one as there were and are just so many. Every day new obstacles seem to present themselves, but if I had to pick just one, I pick two.
Jon Loomer discusses the pros and cons of Facebook lead ads versus landing pages for websites, the benefits of the buy button, what an instant article is and how it can be used effectively, mobile versus desktop Facebook marketing and more.
Today’s marketing environment celebrates in-house content as a must-have for any business trying to grow and retain an audience. Joe Pulizzi, founder of The Content Marketing Institute and author ofEpic Content Marketingpresents the five elements to consider for quality content marketing.
Experienced entrepreneur and business owner, Karl Scheible, from Sandler Training presents on qualifying sale leads with prospective buyers.
Buyers have a system that has evolved over the years that has effectively neutralized traditional sales. There are several mistakes a salesperson might make resulting in the buyer objecting. Learn how to 'qualify hard and close easy'.